Brand impersonation is a critical concern for businesses, particularly as cybercriminals use this tactic to steal customers’ money, trust, and personal information. Impersonating a brand can be an effective way for criminals to attract victims by using the trust and reputation of a legitimate brand to deceive people. This is a major issue for organisations, as the threat extends beyond the standard email attacks that security professionals are trained to handle. By example, online e-commerce platforms, asset-management companies and product makers are facing a wider range of brand theft and impersonation attempts that go beyond traditional phishing scams. Scammers profit by creating fake websites that appear to be from the brand, using it to trap their target victims and commit fraud, steal payment information, or sell stolen goods.

According to the US Federal Trade Commission FTC, consumers have lost over $2 billion to these scams since 2017. For the businesses being impersonated, these scams undermine the trust and value of their brand, potentially stealing sales and putting the survival of small or growing businesses at risk.

Detection of brand impersonation can be challenging, even for large enterprises with established security functions. Impersonation attacks often use website spoofing through typosquatting and similar URLs, all hosted on external infrastructure that resides outside a target company’s security radar, hence making it difficult to detect.

If you have a specific case you are looking to investigate or simply looking to find if someone is trying to impersonate your domain, then get in touch with us at CyberSolace and we would be happy to run a one-off free assessment to help you answer some of those questions.

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